Customer Story
How AMA built its online presence with Social Media
AMA is one of the promoters and founder member of All India Management Association, the apex body for management profession in India, and has been collaborating and participating in all its educational and professional activities offered throughout the country.
Headquarters
Ahmedabad, India
Company Size
100+ employees
Industry
Education
About the Company
AMA is one of the promoters and founder member of All India Management Association, the apex body for management profession in India, and has been collaborating and participating in all its educational and professional activities offered throughout the country.
AMA is also an ISO 9001 certified organization and an approved institute for Management Training by Government of Gujarat.
The Challenge
The main challenge faced by AMA was a lack of visibility online. Their website was not optimized for search engines, and they had limited social media presence. As a result, they were not reaching their target audience effectively, and their enrollment rates were suffering.
How Pixel Ideas Helped
Pixel Ideas started with a comprehensive digital marketing strategy that included optimizing AMA’s social media platforms, managing social media accounts in an effective manner, and running targeted ad campaigns on various digital platforms.
Social Media Management: Pixel Ideas created social media accounts for AMA on various platforms, including Facebook, Instagram, Twitter, and LinkedIn. We created engaging content and posted regularly, resulting in increased engagement and a larger social media following. We also interacted with the audience, answered their queries, and addressed their concerns.
Online Advertising: Pixel Ideas ran targeted ad campaigns on various digital platforms such as Facebook, Instagram, and LinkedIn. We created ad copies and graphics that were tailored to AMA’s target audience and displayed them to potential candidates who were likely to be interested in the courses offered by AMA.
The Results
Pixel Ideas’ digital marketing efforts helped AMA achieve significant results that included:
Increased Website Traffic: Pixel Ideas’ SEO efforts resulted in a significant increase in website traffic. Organic traffic increased by 75%, and the bounce rate decreased by 50%.
Increased Social Media Engagement: Pixel Ideas’ social media strategy helped AMA increase its social media following by 300%, resulting in more engagement and brand awareness.
Increased Enrollment Rates: AMA’s enrollment rates increased by 40% due to the increased online visibility and effective digital marketing campaigns run by Pixel Ideas.
Pixel Ideas helped AMA overcome its online visibility challenges and achieve significant results by implementing a comprehensive digital marketing strategy. AMA’s online presence increased, resulting in increased enrollment rates, increased brand awareness, and a larger social media following. Pixel Ideas’ efforts ensured that AMA reached its target audience effectively and achieved its goals.