In the time of a pandemic, business owner’s first guess is to cut costs in all sectors of their business, considering the challenges you face it is given that your first thought would be to stop all unnecessary spending. However, investing in tactics that boost conversions and generate revenue must be given serious thought. Creating a sales-focused approach will help you save your business and put growth back on the table — and pay-per-click (PPC) marketing is one of the most cost-effective ways to create a sales-focused approach.
The PPC marketing model is ideal at a time like this. Your spending is entirely limited to the amount you specify and you are assured an extremely high chance of returns through audience targeting.
Pay for what you get model is extremely ideal in times like these when your spending is limited. PPC marketing assures a high chance of returns through targeting.
As a business owner, your priority should be to minimize spend on marketing and maximize returns and this need is enhanced in a time of a pandemic. Our PPC experts have done immense research and found out that there are good opportunities in pay-per-click advertising as the cost to run such ads has lowered due to the pandemic.
What is Pay Per Click Marketing?
PPC is a model of internet marketing in which advertisers pay a fee each time one of their ads is clicked. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits organically.
Advertisers bid for keywords and ad placements on multiple platforms across the web like Google, Bing, and Facebook.
Can PPC Boost Sales?
In a nutshell? Yes, PPC services can help you boost sales, but only if done right. Marketing online gives you much more control over the campaign’s performance because of data collection. You can target your ads to a specific audience and get assured that they reached them. With analytics like views and clicks, you can figure out how your ad is performing and make changes to improve the performance of your campaign.
PPC services help you with:
✓ Collecting useful data to generate measurable results
✓ Save more, as you only pay when someone clicks
✓ Optimize and fine-tune campaigns to fetch better results
✓ Improve sales because customers are likely to convert
Reasons you need PPC Marketing
Quick Results: A simple ad can be created and put up on platforms within 24 hours, and if done properly, your ad can fetch good results from the first day.
Literally, Everyone is Online: The health crisis has left everyone in one place, and it is online. Lack of physical interaction has left businesses with no choice but to create an online presence and start pulling customers. With everything shifting online from basic interactions to work and education, your target audience is spending more screen time than ever, this has broadened your lead pool massively.
Cost is Down, Invest Now: In this pandemic, a slowdown is seen in the buyers market for advertisers. The cost of Cost Per Click ads is down up to six percent across every sector. With CPC cost coming down, you can spend less while fetching higher returns.
Competitors are not Active: Cost cuttings have made many regular players inactive, and this is the time you need to create presence and recognition online. Pandemic has brought an excellent opportunity to be recognized online, especially for businesses that have not tried PPC yet.
Liked what you read? Leave a comment below, and let us know if your business can use a bit of PPC. Cheers!